Drumroll please. The Madness is over, the results are in, and the official 2016 March Madness winner is … Villanova! It was a back-and-forth game that really came down to the wire.
As we admitted in our Final Four weekend video, our predictions were off. Actually, our Marketing Madness overall bracket only hit the 22nd percentile when it comes to all brackets submitted to ESPN. Please pause for a moment while we hang our heads in shame ….
Okay, done. Now let’s examine our #bracketology: what worked and what fell short. Read More