Bill Brady stepped out of his office holding a package. “Have you seen this?”
The package contained 2 chocolate bars along with a guide to enjoying fine chocolate. But Bill’s reason for showing us the package was something else: the holiday card.
Why did the card from our partner digital marketing agency 97th Floor stop us in our tracks? It wasn’t the photo or the intriguing hashtag. The first thing that caught our eye was the $20 bill folded origami-style into a heart and tucked into the card. And the next thing was the message. “$20 is just the beginning. This holiday season, we at 97th Floor invite you to find some simple way you can help those around you. 20 may not seem like much, but $20 helps.” Read More