BRAND STRATEGY
Who are you as a brand?
Why does that matter?
How do you know?
BRAND STRATEGY
THE RACE METHOD
Everything we do ties back to and is part of our proprietary RACE Method. It starts with Research.
From there, we analyze what we know and decide what needs to be created. Then, it’s time to execute, analyze the results, create again. The process never stops!
RESEARCH PHASE
WE DIG…
- What has your brand been in the past?
- What do your audiences think about you?
- What do customers not understand about you?
- What is unique about your offering?
ANALYSIS PHASE
WE ASSESS…
- What should you build your brand around?
- What do you NOT want to brand to be?
- What are your competitors doing?
CREATION PHASE
We Plan…
- Persona Mapping
- Why Statement
- Core Essence
- Brand Positioning
- Brand Benefits
- Brand Personality
- Core Messages
- Branded Vocabulary & Grammar
- Visual Identity & Style
EXECUTION PHASE
WE Build…
- Complete Brand Playbook
- Tactical Plan for Marketing the Brand
FLAGSHIP PRODUCT
BRAND STRATEGY
Let’s figure out who you are as a brand, who you need to resonate with, and how you should come across in order to do so. Your brand is the foundation of any marketing you do.
BRAND WINS
