DIRTY DOUGH
The Recipe for Utah's Sweetest Campaign
Dirty Dough first started with EKR to prepare for the grand opening of their first Utah location in Vineyard. What started with branding turned into creative campaigning and crisis management. We helped Dirty Dough respond to a lawsuit with the unforgettable #UtahCookieWars campaign.
THE START OF #UtahCookieWars
On July 8, 2023, news spread quickly about Crumbl’s lawsuit against Dirty Dough and Crave. Over the course of a few days — one weekend — we sprung into action to evaluate the threat and face the challenge of defending Dirty Dough. With our help, the underdog cookie company denied the allegations in a creative way that sparked conversations like never before.
12
Billboards across Salt Lake and Utah Counties
13,330
#UtahCookieWars impressions on Facebook and Instagram post
11.3%
Increase in share of voice for #UtahCookieWars
23.1%
Increase in share of voice for Dirty Dough
188%
Increase in followers on Instagram
3,972%
Increase of profile views on TikTok
