Content marketing is your brand in action. This is how we tell your story. It’s the stuff that starts the conversation and keeps it going. Your campaigns need to facilitate lasting connections and speak a language that resonates with your audience. Let’s learn their language and give them meaningful content they care about.
Content sets the tone. Let’s establish a consistent one for your brand—a tone that speaks directly to your target audience. We distribute information through meaningful channels and take your relationships to the next level. Our mission is to get your clients engaging with content that drives profitable action. That’s the kind of work we do.
Developing content, not to mention full-blown content marketing campaigns, can be daunting if you don’t have the right perspective. That goes for start-ups, new product launches and shifts in strategy alike. Usually, the driver to do content marketing is the same one that leads you to do other types of marketing—ROI. In most cases, quick ROI. But you have to think of content marketing with your long-game hat on. Yes, it’s good to flesh out an entire cohesive campaign. But a great way start is to do one piece first, then build from it.
Content marketing deliverables come in the form of whitepapers, blog articles, infographics, gifographics, e-books, etc. It feels like you’re starting from scratch. But you’ve likely (and inadvertently) been storing useful information from the beginning, and you just need outside help to bring it into the open and make it engaging.
The goal of any content marketing campaign worth its salt is to genuinely connect with your target audience. In most cases, you’ll need to hold back on your marketing-speak. This isn’t the time to sell, sell, sell. The most effective content fills a need—it’s content that truly matters to the reader. We help you figure out your readers and create content that helps them along their buying journey.
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UTAH // 801.377.9321
EMAIL // hello@ekragency.com
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