FX Networks hired EKR to transform a blog into the ultimate social destination for Comic-Con. The solution was to allow fans to post from their preferred social network directly to the Comic-Con blog via hashtag. Following EKR’s work, fans could interact with the event, brand and each other. FX Networks had complete control over the content and built-in tools allowed them to moderate off-brand or inappropriate content. Within a few hours of launch, the blog received over 60,000 posts—social content that might have been lost.