FX Comic-Con

FX Networks hired EKR to transform a blog into the ultimate social destination for Comic-Con. The solution was to allow fans to post from their preferred social network directly to the Comic-Con blog via hashtag. Following EKR’s work, fans could interact with the event, brand and each other. FX Networks had complete control over the content and built-in tools allowed them to moderate off-brand or inappropriate content. Within a few hours of launch, the blog received over 60,000 postssocial content that might have been lost.

Design

Color and layout were explored to match the brand and complement the content. Each site module was custom-designed to match the FX brand and appeal to the audience demographic. Responsive design was critical for this social blog layout.

Social Feed

Users could visit the event and post on their preferred social network using the hashtag #SDCC. The blog then fed the moderated user-generated content, as well as content the FX team created specifically for the event.

Results

FX Networks had complete control over the content; built-in tools allowed them to moderate off-brand or inappropriate content. Within a few hours of launch, the blog received over 60,000 posts—social content that might have been lost.