Google hired the EKR team to design and develop a microsite that would highlight Google’s offerings for retail business. The site focused on delivering information to big box stores, perishable and consumer good retailers, service businesses and eateries. The project engagement included UI/UX, illustration, design and development services to deliver a functional website.
EKR’s team began the project by working with the client to identify the site content. After planning a content delivery strategy EKR presented the content flow and site usability concepts to the client through a series of sitemap and wireframe deliveries.
At the same time the sitemapping and wireframing were being carried out, EKR’s designers created a series of mood boards that would serve to establish a design look and feel that would be utilized for the website.
EKR’s illustration team created several concepts for key art visuals to be utilized in the site design. Each illustration concept began in a sketch phase prior to conversion into digital format.
