HOME SPORTS + EKR

Home Sports

Home Sports, an organization dedicated to helping parents build lasting relationships with their children through sports, engaged Eli Kirk Riser in the early stages of its business to create its brand and website destination in preparation for a marketing blitz. Eli Kirk Riser walked the company’s decision makers through a brand strategy exercise and followed up with a robust brand design exercise. Once the final brand was established, Eli Kirk Riser designed the company website to help launch the business. Home Sports commissioned Eli Kirk Riser to create its brand and website destination. Suffice it to say, the results were a slam dunk. Leave a legacy. Home Sports provides exclusive interviews, training videos and commentary with sport’s best athletes and coaches. Home Sports helps inspire and empower parents around the world to maximize relationships with their children through sports.

Brand Identity Design

EKR began the branding work by taking the client through our proprietary brand strategy exercise. The results of the exercise assure that all decision makers are on the same page and that the EKR design team knows which direction to explore for the visual identity system. The design process includes sketches, color stories or mood boards and digital designs delivered to the client, who can then select a final logo.

Brand Style Guide

Following completion and approval of the final logo, Eli Kirk Riser created a brand style guide that defined usage requirements to assure visual consistency in all company marketing materials.

Website Design

EKR designed the Home Sports website, which features training and inspirational videos by local and national sports legends, including NFL Hall of Famer Steve Young, Coach Brandon Doman, BYU Football Head Coach Bronco Mendenhall, NFL players Vai Sikahema and Chad Lewis, Utah Football Head Coach Kyle Whittingham and many others.

Responsive Design

The site design was created to respond to the device on which it is displayed. Through responsive design, smartphone and tablet users are assured a great viewing experience.