Kraft First Taste Canada
For Kraft Canada, EKR collaborated with Aspen Marketing (part of the Epsilon family of agencies) to create a feature-rich, interactive website destination. The EKR team executed on all phases of the massive engagement, including content planning, user interface strategy, technical strategy, design, development and ongoing maintenance. The website was a gamified destination for all things “food.” The site allowed users to create an account, interact with the site content, create new food related content and earn points and rewards for their actions. Points can then be spent in online store for both digital and tangible products offered by Kraft.