NAI, the National Athletic Institute, approached EKR at its inception to create a brand worthy of its cause. The National Athletic Institute (NAI) is a qualified 501(c)(3) charitable non-profit organization dedicated to the advancement of U.S. athletes to the World Championships and the Rio Olympic Games in 2016. EKR was engaged to create the organization’s visual identity, stationery, apparel and initial website. NAI’s focus is on increasing the support of coaches and athletes who put everything on the line for United States podium hopes. Their goal is to remove the financial barriers that have kept America’s best athletes from reaching their full potential.