(Nike) + (NBC Sports) + (T-shirt design) + (contest) + (EKR) = (massive engagement). Longtime client NBC hired EKR to create a T-shirt contest application under its Universal Sports brand and website. The contest encouraged entrants to design and submit their own Nike T-shirt for a chance to win. The contest application gave NBC staffers the ability to moderate submissions and post them to the online gallery for voting. Visitors to the site voted for their favorites until a winner was selected at the voting deadline. The contest created massive engagement with the Universal Sports website.