(Nike) + (NBC Sports) + (T-shirt design) + (contest) + (EKR)  = (massive engagement). Longtime client NBC hired EKR to create a T-shirt contest application under its Universal Sports brand and website. The contest encouraged entrants to design and submit their own Nike T-shirt for a chance to win. The contest application gave NBC staffers the ability to moderate submissions and post them to the online gallery for voting. Visitors to the site voted for their favorites until a winner was selected at the voting deadline. The contest created massive engagement with the Universal Sports website.

Contest UI/UX Design

The EKR design team created comps that reflected the Nike brand and fit within Universal Sports’ website standards. EKR built a custom contest application that gave NBC complete control over the promotion. The app let contestants upload submissions meeting specified criteria. Authorized NBC administrators were then able to moderate the submissions and post them to the voting gallery. Visitors to the site could vote for their favorites until the voting deadline expired and the winning design was selected.