ObservePoint wasn’t sure how to move forward, so they hired EKR for strategy, branding and website design and development. EKR delivered an enormously successful solution, and just two months after the brand relaunch, ObservePoint reported that 70% of their sales that year were a result of implementing EKR’s strategy. ObservePoint validates and protects big data using an innovative technology called DataAssurance™. It integrates with over 100 different vendors. Not only does the technology validate marketing data, but it’s also designed to protect entire digital investments. ObservePoint knew they had a great product, but didn’t feel they were reaching people fast enough. EKR was hired for business and brand strategy, as well as identity work, marketing collateral design and front-end web design and development. As a result of the initial engagement, EKR was brought in for the UX/UI design of a lead-generation tool. EKR’s strategy produced tremendous results.

Strategy & Branding

The EKR strategy team performed market research and conducted a thorough positioning and targeting process that revealed a problem in ObservePoint’s original pricing model. EKR delivered and implemented recommendations and a full brand strategy. Then the EKR creative team developed an new identity package that included a custom logotype and associated style.

Marketing Collateral

With the identity and brand style locked in, EKR’s design team created case study and proposal templates and other collateral, including business cards, letterhead and envelopes. Other work included trade show banners and takeaway pieces.

Website Design & Development

EKR’s design and development teams created corporate website focused on lead generation, as well as an online tool that allows potential clients to audit their company’s website and receive a detailed report on missing tags. The tool then makes smart recommendations that assist in ObservePoint’s sales process.