ObservePoint wasn’t sure how to move forward, so they hired EKR for strategy, branding and website design and development. EKR delivered an enormously successful solution, and just two months after the brand relaunch, ObservePoint reported that 70% of their sales that year were a result of implementing EKR’s strategy. ObservePoint validates and protects big data using an innovative technology called DataAssurance™. It integrates with over 100 different vendors. Not only does the technology validate marketing data, but it’s also designed to protect entire digital investments. ObservePoint knew they had a great product, but didn’t feel they were reaching people fast enough. EKR was hired for business and brand strategy, as well as identity work, marketing collateral design and front-end web design and development. As a result of the initial engagement, EKR was brought in for the UX/UI design of a lead-generation tool. EKR’s strategy produced tremendous results.