Tropicana Tropolis

EKR created an interactive world that blew the doors off the house of expectations. Fruit in a pouch will never be the same. Pepsi approached EKR to create an interactive world for their new Tropicana Tropolis product. What EKR created blew the doors off the house of expectations. The website contained 3 animated worlds, several games, interactive quizzes and downloadable coloring pages and wallpapers, as well as a fully interactive area filled with information about the product for parents. In addition to developing the concept for Pepsi, EKR provided custom artwork, animation, illustration and game and site programming. The project was designed and built within a 2-month timeline. This site won an FWA Site of the Day Award on March 28, 2011.

Concept Sketches

EKR’s creative team created game and content concepts for the project. Custom illustrations were produced by EKR’s talented designers in an effort to establish the look and feel for site content.

Information Architecture

On a project this diverse and robust, careful execution of wireframes is imperative. The wireframes established the design and technical requirements for every element of the website interaction and for each game.

Virtual World Design & Development

After establishing the content concepts and functional specifications, EKR’s designers created stunning visuals and programmed the site’s interactive content. Thee worlds were created, each matching a flavor of the product. Each world contained several interactive games and features that engaged kids and created product awareness and demand.

“It has been a pleasure working with you! Best agency ever! Seriously, this website was the easiest project Jean and I have ever worked on.”
– Jamie K., PepsiCo