Since its inception in 1960, Central Utah Clinic had grown significantly. The name and brand no longer represented the organization. EKR was brought on to take the client through our proprietary Brand Effect process to identify and establish a new name and brand for the organization. The engagement included research, analysis and identification of the conceptual brand, as well as design of the visual brand. The result was the complete rebrand of more than 100 clinics in Utah, Nevada and Arizona as Revere Health.