Revere Health

Since its inception in 1960, Central Utah Clinic had grown significantly. The name and brand no longer represented the organization. EKR was brought on to take the client through our proprietary Brand Effect process to identify and establish a new name and brand for the organization. The engagement included research, analysis and identification of the conceptual brand, as well as design of the visual brand. The result was the complete rebrand of more than 100 clinics in Utah, Nevada and Arizona as Revere Health.

Brand Effect™ (Research, Naming, Messaging)

EKR helped Central Utah Clinic examine what makes their organization unique and ensure that these characteristics aligned with their patients needs. The naming process included interviews and assessments with patients, staff and the general public through multi-city focus groups and surveys. More than 300 potential names were ideated, organized and analyzed against EKR’s 11 Point Evaluation process, leading to the change to from Central Utah Clinic to Revere Health.

Identity Design

Following establishment of the new name by EKR’s strategy team, our design team began conceptual design work for Revere’s new logo and visual identity. Many logo concepts were presented to the client for feedback and collaboration resulting in the final logo mark. The final logo was then expanded into sub-logos for utilization across all of Revere’s diverse marketing and collateral materials.

Style Guide

To ensure that the brand is used properly throughout Revere’s 100+ clinics, EKR’s design team developed a robust style guide that defines the brand usage guidelines. Logo usage, typography, color palette standards and supporting design elements are defined in the document.