Transforming Rustico Leather into a lifestyle accessory brand…we were up to the task. Rustico (previously Rustico Leather) had a couple key questions: How do we transition from a brand focused on just leather to one offering a variety of lifestyle accessories? And how do we increase online e-commerce sales? EKR was brought in for brand strategy, identity design, and front-end and e-commerce web design and development.

Branding & Marketing Strategy

To kick things off, EKR’s team performed a thorough brand and marketing strategy. This strategic plan provided the positioning and targeting framework to guide the development of a new e-commerce website and several other incisive marketing initiatives. The tagline “Leave your mark” was introduced, as well as other trademark messaging including “Live authentic” and “Log the journeys.”

Identity Design

After an extensive brand strategy engagement, EKR’s creative team explored identity concepts, brand colors, typography and other style elements, culminating in a stunning identity package.

Style Guide

With Rustico’s brand identity in place, EKR’s design team created a comprehensive style guide that dictates brand DOs and DON’Ts, as well as instructions to maintain consistency throughout all future marketing initiatives.

Catalog Design

EKR’s layout designers collaborated with Rustico’s internal product team to build out the 2015 Rustico Product Catalog.

Website Design & Development

The prime objective for the new e-commerce site was to increase online sales while establishing Rustico as a lifestyle brand. All to that end, EKR’s UX/UI team identified user paths and developed the high-resolution designs, the copywriting team wrote the website content and product descriptions, and the development team built the custom site.