Sony’s Crackle is the leading free streaming TV network offering original movies and series as well as volumes of previously released content. In addition to being a leader in streaming content, Crackle is reimagining ad-supported TV. Sony engaged the EKR team to create the website destination to support and exemplify their advertising model to their clients. EKR executed on content delivery strategy, UI/UX, design and development of the website.


To ensure that the site content was implemented for optimal usability, EKR’s design team strategized the content through a series of wireframes that detailed each content element and its functional specifications.

Website Design & Development

Following the wireframe phase, EKR developed visual designs for each site page. The designs were then coded by EKR’s programmers utilizing development best practices.