Brigham Young University
Nursing Students Show the “Healer’s Art”
The mission for BYU’s Nursing Program is “To learn the Healer’s art and go forth to serve.” EKR was brought in to turn raw footage into eight video ads. The videos highlighted nursing students and their involvement with the Honor Flight Program.
For this campaign, BYU needed four video ads and 4 radio ads. The video and radio ads each had a 30-second and 15-second versions for various uses. We took existing video assets and added music, text overlay and editing for cohesive storytelling.
The video shows that BYU nursing students helped military veterans in the Honor Flight Program and not only learned about their sacrifice but also learned that you “need more than medicine to fully heal.”
We’re proud of that line!
"More Than Medicine"
Shane Westwood
BYU Brand & Creative
"EKR Found the Golden Nuggets"
“We had existing footage for EKR to work with and even though the footage that we provided was a little rough around the edges, EKR found the golden nuggets and blended them artistically to tell compelling stories in our ads. We look forward to working with EKR on many more projects!”