The business behind direct selling businesses

Direct Selling businesses (MLMs) need software to help handle commissions — enter InfoTrax. EKR was a long-time partner helping InfoTrax with its brand strategy foundation, a new website, and tactical marketing execution.


  • Brand Foundation
  • Logo Redesign
  • Visual Style Guide
  • Messaging
  • Compaign Concepts
  • Tactical Guide
  • Sitemap
  • Wireframes
  • Content Framework
  • Landing Page Designs
  • Website Development


  • Creative Design
  • Campaign Messaging
  • Traditional Media Placement
  • Digital Media Placement
  • Email Marketing Content Writing

Building the Brand

Our brand strategy project starts out with Brand Foundation (i.e. core essence, position, personas, functional and emotional benefits, voice/tone and core messages). This strategic start solidifies a company’s vision so we can build an identity to match.

Once we established InfoTrax’s brand foundation, we redesigned the logo. The process started with moodboards to gauge style and feeling. Then, we created sketches and black and white versions before introducing color. In the end, we delivered a comprehensive brand playbook.

What a Brand Without a Website to Showcase it?

With the brand fully fleshed out, InfoTrax wanted to update their website to visually match. They also wanted a website that worked with Hubspot for their internal sales processes. EKR delivered. What’s unique about this, is the on-brand usage of the patterned abstract polygons and shapes to communicate the products beyond just the logo.

With a strong brand and launched website, it’s time to market (yes, realistically we understand sometimes rebrands and websites need to be in tandem with marketing too). As experts in InfoTrax’s brand, the whole team collaborated to build a tactical guide that proposed a full-service marketing plan. Our partnership with InfoTrax brought various tactics to fruition. To name a few, we placed Monthly ads in trade publications, created campaign messaging when InfoTrax partnered with BigCommerce, and graphic design work.

From Strategy to Execution