Tagg-N-Go Car Wash
Market & Product Expansion
As Tagg-N-Go Car Wash expanded from Southern to Northern Utah, they approached EKR to help. With a desire for fun campaign concepts and a holistic marketing plan, EKR got to work on a full-service execution plan.
DELIVERABLES
- Brand Foundation
- Style Guide
- Personas
- Campaign Concepting
- Public Relations Media Kit
TACTICS
- Social Media Consulting & Listening
- Media Relations
- Creative Design
- Copywriting
- Social Media Advertising
- Geofencing
- Google Search
- Billboards
- Traditional Media Placement
- Direct Mail
- Design Retainer
Brand-first Philosophy
We believe strongly in a brand and strategy-first approach to working with clients and this is what we did with Tagg-N-Go. We audited and built brand foundation elements that would be crucial to making sure both Tagg-N-Go and agency marketing teams were able to work seamlessly together on a consistent set of guidelines for a successful holistic approach.
Keeping Community-focused
Tagg-N-Go was known for being community centered in St. George and the company leaders didn’t want this to change when expanding into new markets. With this goal in mind, tactics like Direct Mail, traditional media placements and media relations delivered messages of how Tagg-N-Go was impacted and supporting communities they are investing and building in.
Campaign Concepting with Creativity
As the new friends in town, Tagg-N-Go wanted to highlight their unique offerings and differentiation of products from other car washes. A billboard campaign alongside digital advertising that included catchy phrasing such as “It isn’t cheating to try another car wash.”
