UVU Museum of Art at Lakemount
From Rebrand to Re-opening
Previously known as the Woodbury Art Museum, EKR rebranded the UVU Museum of Art at Lakemount in 2021. EKR also assisted in the grand reopening marketing its opening in May 2023 with The Art of Belonging exhibition with EKR’s creative campaign “Community is an Art.”
DELIVERABLES
- Personas
- Brand Foundation
- Logo
- Visual Style Guide
- Messaging
- Campaign Concept
- Tactical Guide
TACTICS
- SEO
- Geofencing
- Google Search Ads
- Paid Social Ads
- Influencer Marketing
- Public Relations
- Social Media Consulting
- Billboards
2,000,000+
Impressions on 80,000 digital billboard spots
293
Facebook event responses in 4 days with a CTR 44% above average
2x
Above average for CTR on Google Search
Taylor Wright
Exhibition Designer
"Turn Strategy into Successful Execution"
“The social media consulting EKR provided was super helpful. With various roles to play, this high-level strategy and specific post examples helped me look long-term for our social media. Now, it can guide our team to turn the strategy into successful execution.”
