CREATIVE & DESIGN

If you could make your audience feel one thing when they see this, what does that feeling need to be?

CREATIVE & DESIGN

THE RACE METHOD

Everything we do ties back to and is part of our proprietary RACE Method. It starts with Research.

From there, we analyze what we know and decide what needs to be created. Then, it’s time to execute, analyze the results, create again. The process never stops!

RESEARCH PHASE

Before we dive into writing copy or designing, we need to establish what success will look like.

Depending on the project, we may start out with a campaign or creative brief, a workshop, or auditing old creative.

ANALYSIS PHASE

This phase takes insight from the Research Phase and starts applying it to chart out a creative direction using things like mood boards, rough mockups, or initial campaign concepts.

CREATION PHASE

Once we have our direction, we combine design and copywriting to craft work that adheres to our strategy while exemplifying your brand’s tone and style.

This is where the concept comes to life.