What are they saying about you? What are they not saying? Why?
PUBLIC RELATIONS
THE RACE METHOD
Everything we do ties back to and is part of our proprietary RACE Method. It starts with Research.
From there, we analyze what we know and decide what needs to be created. Then, it’s time to execute, analyze the results, create again. The process never stops!
RESEARCH PHASE
PR and new content creation isn’t something you just jump into. It will be vital to figure out where you are at now and where we want you to be in order for us to put together a solid strategy.
That’s where we start.
ANALYSIS PHASE
We’ll dive into your current efforts, media kit, organic social media presence, news coverage, and content assets to analyze how your brand is contributing to the public conversation.
CREATION PHASE
With a plan and insight, we’ll be equipped with what we need for creating media relations recommendations, content calendars, press releases, talking points, and whatever else you may need.
EXECUTION PHASE
We have experience both managing and consulting for client communications, blog and email writing, social media management, press releases, and more.