Partnership Announcement Marketing
InfoTrax + Big Commerce = "A Match Made in Direct Selling Heaven"
InfoTrax approached EKR with a challenge to help market their partnership with BigCommerce. Together, InfoTrax gives thousands of direct sales companies access to best-in-class commissions management system with a modern ecommerce platform. Here’s how we marketed it.
DELIVERABLES
- Campaign Concepting
- Tradeshow Booth
- Landing Page
- Tradeshow Handouts
- Social Media Posts
- Email Marketing
TACTICS
- Creative Retainer
- Magazine Advertisements
Creating the Campaign Concept
Before the execution of campaign tactics, this project needed a campaign concept. The EKR team previously worked with InfoTrax to develop their brand and visual identity. With the foundation in place and multiple options, the InfoTrax team chose “A Match Made in Direct Selling Heaven.”
Within this main concept, we utilized a sub-message in a trade publication magazine advertisement illustrating the partnership of these two companies being similar to partnerships we can’t live without in life like peanut butter and jelly, eggs and bacon, salt and pepper, etc.
A Tradeshow Materials Facelift
With the campaign concept solidified, the next big part of this announcement and partnership was a tradeshow event. EKR re-designed InfoTrax’s booth to include what you see in the photo along with a few pop up banners. EKR also updated design of multiple trade show handouts.
A Callout for Content Creation
Just as your brand identity is the foundation of your company, so is content to the foundation of your campaign. EKR designed and developed a landing page for the partnership announcement. In connection with the trade show, an email series was developed that was distributed through Hubspot to the trade show email list.
