Many brands have been scared away by the daunting vastness and complexity of today’s social media platforms. Whether you’re comfortable with it or not, for a brand to be truly successful in 2022, social media is an important part of the modern marketing puzzle. But social media doesn’t have to be the stress-inducing issue some people may feel it is. Check out our four basic tips for starting your social presence.
Tip 1: Strategize, Strategize, Strategize
For many brands, simply creating a social media account and regularly posting is enough to build a stable brand presence for your business. However, for brands that want to utilize social media to the fullest extent, a solid strategy is necessary when curating your brand on social platforms. Consider the following questions:
- What does your business want to get out of social media?
- What kind of social personality does your brand have?
- What steps will you take to build your following?
- What social channels make the most sense for your brand?
Social media is a powerful tool but is often underestimated. Users less experienced in social media may think it’s simple or frivolous when in fact, social media and the associated algorithms are a driving force in the current market place. Brands that step onto the platforms with a detailed plan in mind are more likely to have success when it comes to building brand awareness and loyalty and then converting that to sales and sign-ups.
Tip 2: Diversify Your Tactics
The last thing you want your brand to appear as is stale and unoriginal. When using social media, it’s easy to get into the same rhythm as post, comment, respond, repeat. But a social media presence that will attract your audiences has to feel real and authentic, like an actual person is responsible rather than a robot. Diversify your approach by blending the types of content you use. On Instagram, you have a variety of options; image posts, video reels, short stories, and more. If you use Twitter, you’ll want to focus on short and sweet, with high quantity.
Take the time to research what content each platform prioritizes. A quick google search can show what each platform’s algorithm boosts or ignores. From there, you can base your content accordingly.
Tip 3: Build Out a Management Process
Whether you utilize excel sheets or have a fancy program, you must have a method to your social media madness. Disorganization in social media efforts shows, whether through constantly changing brand images or irregular posting. You don’t want people to go to your social media pages and realize it’s outdated by months, or even years. Creating a calendar of posts, including what content will be posted, the captions you share and the dates of when content will go live can keep you on track for your social media goals. Even the hashtags you use help establish a consistent and regular brand presence on social media platforms.
For brands managing multiple platforms, softwares like Sprout Social or Hootsuite provide a centralized location for all your needs and provide excellent analytics resources.
Tip 4: Have a Little Fun
At the end of the day, people flock to social media as a form of entertainment and information. Sure, any company can just post a picture and be done with it. But your audiences will expect engaging content that shows them why your brand is the one to pick over all the others. Remember to have fun with your brand presence and your platforms. Well thought-out content that also has a bit of lightheartedness can grab your audiences’ attention. Social media can seem daunting, but there’s something very rewarding about putting in the effort and watching your brand grow.
And if you’re struggling with social media, talk with the experts. We’ll happily walk you through our services and help you get your brand up and running.