Brand Strategy: It’s the method to the madness.

A brand communicates. Brands are always telling a story. But how accurately the story gets told depends on how aligned a brand is to its foundational objectives. We approach brand strategy holistically, from all angles. So, no matter how your customers engage with your brand, they’ll be immersed in the same story.

Does your brand have a strategy?

Everything we do at EKR is flavored with a focus on brand strategy. So, whether we’re doing data analysis, website design, content writing or anything else, we ensure that the work we do contributes to a cohesive and engaging whole. No matter what you’re doing with us, you’ll be getting insight that changes your business and helps you better connect with your client.

BRAND FOUNDATION

A brand communicates. Whether you put a little or a lot of effort into it, brands are always telling a story. But, how accurately the story gets told depends on how aligned a brand is to its foundational objectives. We develop targets, personas, brand voice and messaging in a get-to-the-heart-of-it kind of way. For a ground-up brand creation or overhaul, ask us about Brand Effect™.

NAMING

Good company names and product names have the power to make a first, very important brand impression. A clever, memorable name goes a long way in helping a brand differentiate itself and show leadership. Our seven-step naming process gets you a name that will bring your brand to life and make it stick.

CAMPAIGN DEVELOPMENT

It’s easy to let yourself think of things in terms of projects and deliverables, especially when working with an agency. Instead, we help you adjust to a perspective of running brand strategy campaigns guided by business objectives. Our goal is for you to see success in your marketing efforts. Campaign development gives us something to measure and rally around.

Let’s talk strategy.

Or are you looking for market research?