Work and Play Combo

Gamification is the process of adding game features to non-game activities. We do this to make brands more fun and engaging to consumers. By gamifying or adding games to your website, we create a competitive edge. Built on three core principles—rules, rewards and relationships—we design the reason for online users to visit and revisit a brand.

RULES

A game is only as good as its rules. Because the ability of users is determined by how well they follow these rules, we always design with your users in mind. We prioritize simplicity. We make sure people know how to participate, and then reward them with more than a participation ribbon. Our rules give clarity to the user and clout to your brand.

REWARDS

Rewards are the vital “so what” of gameplay. Achievements and prizes exist to show users how they’re doing, while giving them a reason to do anything at all. We can design badges, point structures and player profiles as part of a successful feedback system. And above all, we reward your loyal customers with an unforgettable experience.

RELATIONSHIPS

When we gamify a site or build a new game, we’re really building new relationships. Our process employs the most basic human desires. People want to be part of a community. They want feedback. They want to achieve a goal and get the prize. We make games that people love, for brands that people will love.

Let’s get you in the game.

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