Naming: Make it stick.

Naming is a chance to distill the key elements of your company or product. It’s the invaluable first impression. A good name can do a lot of work in a very small space. What your name conveys about your brand or merchandise makes all the difference.

What’s in a name?

A lot, if it’s done right. When a good company or product gets the name it deserves, it rises above the competition. We believe in creating names that are memorable and evocative—made to match your unique brand. In order to build a term for the perfect first impression, we go through a seven-step process that’s certain to make your brand stick.


A clever, memorable name helps a brand differentiate itself and show leadership. We work through our seven-step strategy to establish a relationship with your audience through the name of your brand. By evaluating your objectives, we create a brand name that fulfills and exceeds your audience’s expectations.


The naming process is a collaborative effort. We work with your objectives. Through intense evaluation and pruning, we generate names specific to your brand. In the end, you’ll have your choice of well-crafted names with all the information and strategic backing to pick a final name that best represents your company or product.

Let’s make your best first impression.

Learn more about EKR’s philosophy behind Brand Strategy.