Bratz Fish Tank
Bratz engaged EKR’s creative and development teams to create a virtual fish tank game as a marketing vehicle for its “Babyz” product line. Over the course of the next five years, the game was the most popular piece of content on Bratz.com. EKR’s creative team ideated the game concept, architected the mechanics and produced an engaging piece of content. Users create a virtual fish tank complete with custom decorations and colors. Fish are then chosen from the fish store and added to the tank. Come back often! The game tracks time (even while you are not playing), and game players must keep their tank clean and their fish fed.