As a company with a revolutionary product, EpicVue knew they needed branding and marketing resources to become successful. EKR was brought in for strategy and everything marketing. EpicVue offers innovative services to help trucking fleets take care of and retain their employees. With in-vehicle satellite TV brought by EpicVue, professional drivers can now enjoy their mandatory downtime watching the same live entertainment they’d get at home. EKR was hired for brand strategy, naming, identity design and website creation, along with marketing campaign and collateral development.

Branding & Identity Design

EKR’s strategy team performed a naming, positioning and messaging process, as well as a full brand strategy. The design team explored identity and style options, resulting in an identity package and style guide that carried the brand from launch into the present.

Print Marketing

EKR’s layout designers then created several print marketing pieces, including a how-to guide, sales brochures and a video mailer that saw a 150,000 print run and is the primary direct-mail source for EpicVue lead generation.

Website Design & Development

EKR’s design and development teams created a corporate website with a lead-generation focus. The site is built on an easy-to-use CMS and responsive web design for ideal mobile device interaction.