Warner Bros. seized an opportunity to leverage the success of the Lego Star Wars video games through the creation of an original Lego Batman video game utilizing the proven game mechanics. EKR’s creative team was commissioned to create a digital marketing campaign to support the product launch. The game was released across all major gaming platforms, including Xbox 360, Playstation 3, Playstation 2, PSP, Nintendo DS, Max OS X, PC and Wii. EKR’s work was recognized by industry awards, including a Gold Addy and one of five Judge’s Choice awards presented in the Addy competition. Warner Bros.’ massively successful Lego Batman video game launched with a massively successful digital marketing campaign.