Little Heroes Foundation

A good cause. A fun brand. We’re on it. The Little Heroes Foundation hired EKR for branding, marketing and a new website. The organization was founded by professional basketball player Travis Hansen and his wife LaRee Hansen. The foundation has positively impacted the lives of hundreds of thousands of children in 19 different countries. EKR was hired to develop the Little Heroes Foundation brand, build its website and aid in marketing campaigns. Through a partnership with Nature’s Sunshine, the foundation’s new name is the Sunshine Heroes Foundation.

Concept Sketches

EKR’s creative team created game and content concepts for the project. Custom illustrations were produced by EKR’s talented designers in an effort to establish the look and feel for site content.


With a logo and style guide in place, EKR’s layout designers created the foundation’s corporate stationary that included pieces like letterhead and business cards.

Marketing & Advertising

EKR’s marketing and strategy teams created messaging for an advertising campaign to increase foundation awareness and increase donations. EKR’s creative team designed the full-color ads.

Website Design & Development

Following the identity work, EKR’s creative team designed a user-centric website with a focus on education and user engagement. Then the development team coded the website around a robust CMS implementation.