Warner Bros. engaged the EKR team to design the signage and collateral for their E3 Expo presence. The Electronic Entertainment Expo (E3) is THE annual trade show event for the video game industry. More than 50,000 people typically attend this event, which is traditionally held at the Los Angeles Convention Center. In this engagement, EKR designed posters, tickets, booklets, maps, signage and handouts to create a memorable presence for the client.
The EKR team created a variety of collateral materials to allow Warner Bros. to confidently work the trade show and expand awareness of their upcoming video game products.
EKR designed two catalogs for distribution at the event. The first guide highlighted the client’s upcoming video game products. The second guide highlighted some of the Warner Bros. properties that were available for potential licensing deals with game developers.
The EKR design team executed on numerous posters and signs that established a consistent look and feel for all of the client’s event marketing materials. The signs and posters were displayed throughout event to drive awareness and direct visitors to the Warner Bros. booth.
